We’re Becoming Mobile… Are You Keeping Up?

by Chris Sanchez

[Full Disclosure: I do work for a mobile advertising company. Most people don’t know, or frankly care what that means or entails. Not because they actively seek to but we are all wrapped up in our own worlds and it takes work to find out about what’s going on in the world or other people’s lives. The fact that I work for a mobile advertising company will obviously give me a bias towards my world view but I think I support my view with plenty of external evidence as shown below.]

If you’ve paid even the slightest attention to the news in the last couple of years you’ve heard the word “Apple” thrown around a LOT. This word is no longer a fruit, it’s a lifestyle. A brand. A leader. Apple is in a constant battle with ExxonMobil to be the largest company in the world. And what drove Apple to become this powerhouse is the sale of their mobile devices, specifically the iPhone and iPad. We saw a huge surge in netbook sales a couple years back, and that was a fad. This was simply because mobile devices didn’t have the capabilities as full sized computers, but that has all changed. Mobile is here to stay. The enormous sales of iPhones and iPads in 2011 just proves that this upward trend of mobile taking over is not a fad. This does not only apply to Apple however, they are just a prime example of where our world is headed being that they are currently the largest company in the world. Oh and I didn’t mention that they have more cash in the bank than our very own government. Cisco predicts that there will be more mobile devices than people on the planet by 2016. If a billion is a tough number to wrap your head around, just try 7+ billion people, and then 10 billion actual devices. Seems crazy but with the growth trends we have seen in the last couple of years, pretty much since the launch of the original iPhone, its not terribly difficult to see how mobile truly is the future. But as I said previously, Apple is not the only company in the hunt of mobile domination. Many manufactures are vying for the top spot in the mobile world. The mobile operating systems iOS, Android, Blackberry, and Windows Mobile seem to be the top players who will survive in the foreseeable future. Having several operating systems is good to create competition and I believe that this is great for spurring new and revolutionary ideas in the marketplace.
The piece of information that sparked this entire article was something that I saw on Uncrate (shown above). Now there have been a lot of very cool and unique ideas that have melded mobile and our everyday life and I can only imagine that will continue until every facet of our lives is connected someway to the idea of mobile. This particular posting involved a new washer and dryer that Samsung is launching. The Samsung F457 washer and dryer have a mobile app that you can control them from. Samsung is leading the way for major manufactures in the connectivity of their products. Now however this news hits you, whether you have positive, negative, or truly indifferent feelings about a more than likely overpriced washer and dryer, you need to know that this is only the beginning. You will start to see much more of this type of connectivity between all types of products and your mobile device. Personally I am very excited at the prospect of these types of ideas and inventions coming into our lives. I’m all for making mundane tasks, like doing your laundry, more efficient. The easier more efficient tasks become, the more time we have to enjoy life (hopefully).

So how do you feel about a truly mobile and connected world? Are you already in the throws of mobile or do you have yet to catch up to the game?